-
1 marketing planning
marketing planning -
2 marketing planning
• marketing planningNederlands-Engels Technisch Woordenboek > marketing planning
-
3 marketing planning
Mktgthe process of producing a marketing plan. Marketing planning requires a careful examination of all strategic issues, including the business environment, the markets themselves, competitors, the corporate mission statement, and organizational capabilities. The resulting marketing plan should be communicated to appropriate staff through an oral briefing to ensure it is fully understood. -
4 marketing planning
марк., упр. маркетинговое планирование (составление программы маркетинговой деятельности фирмы или программы проведения маркетинговых кампаний или акций)Syn:See: -
5 marketing planning
planification f marketing -
6 marketing planning
-
7 marketing planning
perencanaan pemasaran -
8 marketing planning
[com] planiranje u marketingu -
9 marketing planning manager
Универсальный англо-русский словарь > marketing planning manager
-
10 marketing planning system
Универсальный англо-русский словарь > marketing planning system
-
11 marketing planning in insurance
planiranje marketinga osiguranjaEnglish-Croatian dictionary > marketing planning in insurance
-
12 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
13 marketing
(study, theory) marketing m, mercatique f; (of product) commercialisation fmarketing agreement accord m de commercialisation;marketing analyst analyste m f mercaticien(enne);marketing approach démarche f marketing;marketing audit audit m marketing;marketing auditor audit marketing, auditeur(trice) m, f marketing;marketing budget budget m marketing;marketing campaign campagne f de marketing;marketing channel circuit m de commercialisation ou de distribution;marketing communications channel canal m de communication commerciale;marketing company entreprise f de marketing;marketing concept concept m de marketing;marketing consultancy (service, activity) conseil m en marketing; (company) société f de conseil en marketing;marketing consultant conseiller(ere) m, f commercial(e);marketing costs frais m pl de commercialisation;marketing department service m du marketing;marketing efficiency efficacité f du marketing;marketing efficiency study contrôle m d'efficacité du marketing;marketing environment environnement m commercial ou marketing;marketing executive responsable m f du marketing;marketing expert mercaticien(enne) m, f;marketing fit ajustement m stratégique;marketing implementation mise f en place marketing;COMPUTING marketing information system système m d'information marketing;marketing intelligence intelligence f marketing;marketing intelligence system système d'intelligence marketing;marketing management gestion f du marketing;marketing manager directeur(trice) m, f du marketing;marketing mix marchéage m, marketing mix m;marketing myopia myopie f marketing;marketing network réseau m de commercialisation;marketing orientation optique f marketing;marketing plan plan m marketing;marketing planner responsable m f de planification marketing;marketing planning planification f marketing;marketing policy politique f de commercialisation;marketing questionnaire questionnaire f d'étude de marché;marketing research recherche f commerciale;marketing spectrum marchéage;marketing spend dépenses f pl de marketing;marketing strategy stratégie f marketing;marketing study étude f commerciale ou marketing;marketing subsidiary filiale f de distribution;marketing target cible f commerciale;marketing team équipe f commerciale;marketing techniques techniques f pl commerciales;marketing tool outil m de marketing -
14 planning
сущ.1) упр. планирование, проектирование, составление плана [проекта, программы\] (составление плана деятельности какого-л. лица или организации на будущий период; одна из функций менеджмента)planning flow — процесс планирования, последовательность процесса планирования
See:CHILD [agent\]: governmental planning, local planning, state planning CHILD [object\]: advanced product quality planning, advertising planning, administrative planning 2), budget planning, business planning, business continuity planning, capacity planning, career planning, contingency planning, corporate planning, cost planning, day-to-day production planning, directive planning, enterprise resource planning, entrepreneurial planning, estate planning, financial planning, human resource planning, insurance planning, inventory planning, investment planning, journey planning, manpower planning, marketing planning, master planning, media planning, new product planning, operational planning, operations planning, pension planning, personnel planning, planning department, price planning, product planning, profit planning, recruitment planning, risk response planning, rough-cut capacity planning, shift planning, social planning, strategic planning, tax planning, urban planning CHILD [method\]: adaptive planning, aggregate planning, backward planning, bottom-up planning, decomposition planning, forward planning, Hoshin planning, network planning, retrospective planning, scenario planning, top-down planning, top-down/bottom-up planning CHILD [time\]: long-term planning, medium-term planning, short-term planning, planning period, planning bureau, planning manager, planning and control cycle, management, programming, plan2) эк. планирование (экономики), экономическое планирование (метод регулирования экономики с помощью постановки долговременных целей развития и выработки программ, направленных на достижение этих целей)See:* * *. . Словарь экономических терминов . -
15 marketing management
сокр. MKM упр. управление маркетингом, маркетинговый менеджмент (действия компании по регулированию маркетинговой деятельности; также соответствующая учебная дисциплина, преподаваемая в бизнес-школах)Syn:See:marketing control, marketing planning, marketing manager, brand management, advertising management, channel management, customer equity management, customer loyalty management, customer value management* * * -
16 marketing control
марк. маркетинговый контроль, контроль маркетинговой деятельности (деятельность по оценке результатов выполнения маркетингового плана и принятию необходимых мер для корректирования различий между фактическими и плановыми результатами)See:* * ** * * -
17 marketing arithmetic
марк. маркетинговые расчеты (характерные для маркетинговой деятельности вычисления, напр., составление отчета о результатах хозяйственной деятельности, расчет аналитических коэффициентов, расчет наценок и скидок с цены и т. п.)See: -
18 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут -
19 Marketing Campaign Planning
A template that outlines the various considerations you might need in order to plan a marketing campaign in your organization. Planning a marketing campaign begins with understanding you position in the marketplace and ends with collecting data and analyzing campaign effectiveness.English-Arabic terms dictionary > Marketing Campaign Planning
-
20 Marketing Event Planning and Execution
A template that outlines the main categories that you should consider when beginning to plan a marketing event. Use this template to assist you in walking through key event elements while you are in the planning stages.English-Arabic terms dictionary > Marketing Event Planning and Execution
См. также в других словарях:
marketing planning — / mɑ:kɪtɪŋ ˌplænɪŋ/ noun making a plan for a company’s marketing activities, specifying expenditure and expected revenue and profits … Marketing dictionary in english
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing Automation — is the use of Information Technology solutions to automate marketing processes such as Marketing Planning and Budgeting, Marketing Resource Management, Campaign Management, Interaction Management, Lead Management, Analytics and reporting, and… … Wikipedia
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing activation — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Planning — in organizations and public policy is both the organizational process of creating and maintaining a plan; and the psychological process of thinking about the activities required to create a desired goal on some scale. As such, it is a fundamental … Wikipedia
